Amazon Personalize enables you to personalize your website, app, ads, emails, and more, using the same machine learning technology as used by, without requiring any prior machine learning experience. Using Amazon Personalize, you can generate personalized recommendations for your users through a simple API interface. Amazon Personalize now makes it easier to manage your growing item and user catalogs with new APIs for incrementally adding items and users in the datasets that you use in Personalize to create personalized recommendations.