ITV is an integrated producer broadcaster and the largest commercial television network in the UK. In this Customer Snapshot, Clive Santamaria, Chief Architect in Technology for ITV shares his thoughts on cloud-based video production, the evolving role of advertising, and how advances in media technology can unlock opportunities for all types of content providers. Hear how AWS cloud technology helps ITV produce and deliver video more flexibly, adapt to changing customer behaviors, and get top-quality content to viewers faster.

from AWS Media Blog: https://aws.amazon.com/blogs/media/itv-speeds-video-production-with-aws/